Running a food business is no easy feat, especially when profit margins are laser-thin and expansion opportunities are limited by physical constraints. In a world where visibility is key, standing out on food delivery platforms like Zomato and Swiggy can be the game-changer that takes your food business to success. We’ve had the privilege of partnering with numerous food brands, navigating the complexities of the industry to deliver tangible results. We’ve delivered a monthly growth of anywhere between 20-40% on these food delivery platforms by fine-tuning their Swiggy and Zomato listings. One of such interesting case studies we are sharing below.
Objectives and Challenges
The food business we worked with had one main goal – “Boost their online orders and revenues”. However they faced significant challenges such as:
- Unoptimized Listings: Their Swiggy and Zomato listings were lackluster
- Revenue Slump: Despite being listed, they weren’t seeing the expected sales
- Clueless About Optimization: They needed guidance on making their listings pop
- Lack of Support: Swiggy and Zomato POC’s weren’t supportive enough to help them navigate the technological complexities of their respective platforms
Strategies Implemented
We created a 4-week project timeline to turn things around by setting clear Key Performance Indicators (KPIs) and reporting on a weekly basis.
Week 1 – We kicked things off with a professional photoshoot to make their dishes look as delicious online as they are in real life, while also writing engaging descriptions, making sure to highlight the unique flavors and appeal of every item on their menu. (Refer some of the images below)
Week 2 – We revamped their entire Menu on both Zomato and Swiggy and aligned them to perfection. Their Menu Score showed significant improvement from 44% on 29th May 2024 to 91% on 21st June 2024, an increase of 107% with the help of images, menu structure, descriptions, and add-ons we created.
Week 3 – We help them set up discounting strategies by analyzing their current discounts in place and market trends.
Week 4 – We analyzed all the performance metrics and provided a report of the entire project.
Results and Metrics
Our superfast execution efforts generated amazing results for our client
- 20% revenue increase from Zomato orders and 40% revenue increase from Swiggy orders as compared to the same time-period in the previous month
- Impressive Growth in Customer Funnel such as
- 5% growth in Impressions (no. of times your outlet is viewed on a platform)
- 6% growth in Menu Visits (I2M) people visiting your menu after viewing your outlet
- 5% growth in Menu to Cart (M2C) people planning to order from you
- 23% growth in Cart to Order (C2O) people who actually order from your outlet
- Improvement in Other Important Metrics as well
- Sales from Offers (Discounts) increased by a staggering 37%
- Acquired 20 New Users with new user specific discounts
- Discount Spends stood at just 5% in contrast to revenue generated with the help of discounts
- Average Order Value (AOV) inched upwards
Client Feedback
The Client was overjoyed with the results and created a Reel on Instagram where she explained the project activities briefly and the results we achieved by optimizing their listing on both Swiggy & Zomato. She also credited LunarScale at the end of the video, while also tagging us. Check the video here – https://youtu.be/0wS8YqEunqw
Conclusion
Optimizing your listings on platforms like Swiggy & Zomato is a no brainer since offline marketing is limited by physical constraints and expansion requires huge investment of time and money.
If you are a food business based in Mumbai and are looking to optimize your Swiggy & Zomato listings do contact us by scheduling a call here – https://zcal.co/rahuldhumale/15min
